Abhishek Sengupta

Entrepreneur | Author | Podcaster

Social Media : A New Age Machinery

Social Media : A New Age Machinery

Pic Courtesy : Unsplash


As data talk high about the social media, real time experience and reach of social media is worth mentioning. It has become a preferred mode of mass communication, for influencers and business world. This is growing day by day. If we analyze, why it is preferred now a days, the findings are interesting:


Specialized Target


With social media, we can set and pinpoint the target audience. While designing the content reach, one can reach right target. Same can be distinguished by age, region, preference etc. This helps to reach the content to right prospect. Unlike traditional media, this prevents wastage of content as it does not go to inappropriate crowd. This pinpoint target is boon for businesses and content creators. With paid reach this can be a reach advantage. Along with advantage, right selection of audience is the key. This is a specialized job. Targeting wrong crowd is of no use.


Engagement & Two-way Communication Flow

Unlike traditional media, social media has two-way traffic. This makes the way for audience engagement. This is a great advantage. Engagement creates a confidence in customer. This further pave the way for the brand loyalty. This is a great step forward in long run. Two-way communication flow facilitates a customer to put a question and feedback. Consumer seek clarity in form of questions, which in turn is a confidence building step. At the same time, feedback is a goldmine for the business. The engagement option of the social media is well explored by business houses. This is great way to win the attention of end users and convey the brand message.


Viral Reach & Brand Awareness

Social media is a stress-free option of brand awareness. With right content, consistent posting and proper engagement, one can make brand awareness in due course. Viral reach of the social media takes a real way towards this. Viral reach is a great option. This comes in play when a person reacts, likes, comments or share a post. Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content.  More such activities happen, more viral reach occurs. Viral reach is a boon for brand awareness. Brand awareness makes a company or product move.

Also Read : Social Media Marketing - Where Data Speaks

Cost effective

Social media comes with a reasonable cost as compared to the traditional media. Here logins are free and paid advertising comes in almost all budgets. In other words, with small investment, one can significantly increase one’s reach and engagement. Being cost-effective, helps to get best return on investment (RoI).  A good RoI is a boon for any business house.



Getting insights

One of the key advantages of social media is one can get regular insights. These insights can help a business to more optimise the posts and re-strategize the marketing campaign. Using social media as a complementary research tool, can help gain information that will aid you in understanding your industry. It will also help to understand the behaviour of end users.


Increased traffic & SEO ranking

One of the key benefits of social media marketing is it has option of increasing the website traffic. By sharing a content in social media, one can give a person reason to click and land into the website page. More quality a content, more are changes of getting a click. Social media is vital for calculating the rankings. SEO requirements are continuously changing now a days. It is no longer only organic in nature. Simply optimizing the content or blog, no longer carry much weightage. Sharing links on social media, send brand signals to search engine. To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. 


Influence in making

Regular and quality post, in social media can help one to become an expert in specified field. Right engagement with audience can really help in this matter. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted, and followers will look up to you. This strategy is well used by the many influencers and corporate houses to dominate at a specific field of influence.


An eye on competitors

An entrepreneur can know one’s competitor better and understand the strategies that, they are implementing to attract their audiences. One can see the content that, they are posting on their social media profiles and judge which posts are doing better. By analysing, competitor’s profile and looking into all the queries asked by their audience, one can incorporate those steps into own’s digital marketing strategy. Going through their posts, their comments, and engagement pattern with their audience, can give a lot of insight. This information can be goldmine. Right analysis and followed by correct action plan can help one to lead in digital marketing strategy.


Behaviours of customers

Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. Learning these patterns helps you focus on the things that you are not following while designing content for your page. This, therefore, aiding you in becoming better at your digital marketing strategies to attract the right customers and meeting their demands. Social media gives you a chance to see what interests your customers the most. Therefore, you can create content that can be relatable for your audience, followed by increasing the engagement on your social media handle. This, also, gives you access to see different demographics of people who visited your page and what kind of content was liked the most on your social media profile.


Overall social media is new age marketing machine. This paves the way for new-generation marketing strategies.