Abhishek Sengupta

Entrepreneur | Author | Podcaster

Six Advantages Of Social Media In Business

Six Advantages Of Social Media In Business

Pic Courtesy - Unsplash

Social media is a boon for business. This has created a lot of opportunities for an entrepreneur. This gives some of the amazing ways which can be of great advantage for business. A new age business must be well versed with this concept. This concept is blessing for business world.

Some of the advantages of social media are as below:

1. Branding & promotion: A new age business must have a presence in social media platforms. This is a required for right branding of the company. Regular post in social media platforms catch a lot of eyeballs. This creates a good impression amongst the audience. These are excellent platforms for the promotion of offers. This has lot of advantages. One can even do a paid promotion, but right category of audience need to be selected for this.

2. Tracking competition: Social media is the best way to track competition. You can keep a watch on competition. Every company keeps posting their promotional offers and themes in social media platforms. So regularly following them reveals a lot of information about them. This can help to re-strategize the company affairs.

3. Advantage of viral reach: Whenever a person likes or comments on the post. The viral reach starts for the post. Also, when a person sees or clicks your post, the network will suggest your content on regular basis to him. This has got immense benefit. This increases visibility of your post. More visibility, calls for more prospects. More prospects increase business base.

4. Connect with new prospects: With viral reach and organic reach new prospects show interest in your products. This increases customer base of the company. Higher the customer base, higher are the chances of materialization. This makes the way for the more business and more sale. This increases the revenue of the company

5. Increase of website traffic: There is a common practice of providing links of specific website page along with the post. Along with the post and its viral reach, website traffic too increases. You must regularly check the website traffic. You must analyze the traffic generated from the social media. This gives huge exposure to your website.

6. Collection of feedback: Feedback are collected in various social media platforms. At times customers raise their concerns in social media platform. Feedback – both good or bad – comes to social media. This a great way to address the concerns of customer and get their feedback. This also gives a great scope of improvement.


Social media platforms are user-friendly and highly analytical platforms. So, a new age business must be there in these platforms. Right utilization of social media will help business to a great extent.