Abhishek Sengupta

Entrepreneur | Author | Podcaster

AI in Personalized Healthcare and Wellness : A New Age Mechanism for Startups

AI in Personalized Healthcare and Wellness

Pic Courtesy - UnSplash

In today’s digital age, the combination of artificial intelligence (AI) and personalized healthcare has created a plethora of opportunities for entrepreneurs looking to transform the wellness business. AI in customized healthcare and wellness is more than a fad; it is a cutting-edge mechanism that provides individuals with tailored solutions based on their unique health profiles.

Let’s take a closer look at how artificial intelligence is changing the landscape of personalized healthcare and wellness, as well as how companies can use this technology to create creative solutions.

1. Facilitates Personalized Treatment Plans : AI algorithms can process massive volumes of health data, such as genetic information, medical history, lifestyle factors, and real-time data from wearable devices. This analysis enables healthcare providers to create personalized treatment programs based on each individual’s distinct needs. Startups can profit on this by developing platforms that connect people to healthcare providers who can deliver individualized treatment alternatives.

Case Study: IBM Watson Health

IBM Watson Health is now at the forefront of leveraging AI to enable individualized treatment strategies. Watson, by analyzing vast information, can assist oncologists in developing tailored cancer treatments. For example, at Memorial Sloan Kettering Cancer Center, Watson has been utilized to evaluate patient data and make therapy recommendations based on the most recent medical research and patient history.

2. Aids in Preventive Care Solutions : AI can also be used to predict who is at risk of getting specific health disorders before symptoms arise. AI can assist in identifying patterns and trends that suggest a potential health issue by evaluating data from numerous sources, such as electronic health records and wearable devices. Startups can create preventative care solutions that employ artificial intelligence to make individualized suggestions for nutrition, exercise, and lifestyle modifications to assist people minimize their risk of getting specific health disorders.

Case Study: Livongo Health

Livongo Health, which is now part of Teladoc Health, employs artificial intelligence to deliver individualized health recommendations to those with chronic diseases such as diabetes. The company’s platform collects data from blood glucose meters and other devices, uses AI to evaluate it, and then gives customers with real-time insights and recommendations. This method has been found to enhance health outcomes and lower healthcare costs by assisting patients in better managing their diseases.

3. Analyzes Health Datasets : One of the most significant advantages of AI in personalized healthcare is its capacity to evaluate enormous datasets fast and effectively. This analysis can assist detect patterns and trends that humans may miss, resulting in more accurate diagnoses and treatment recommendations. Startups can utilize AI to create systems that analyze health data and deliver insights to healthcare providers, allowing them to make better decisions regarding patient care.

Case Study: Tempus

Tempus is a technology startup that employs artificial intelligence (AI) to analyze clinical and genomic data, allowing doctors to make more educated cancer treatment decisions. By gathering and analyzing data from a range of sources, including genomic sequencing and electronic health records, Tempus can provide insights that assist clinicians personalize treatments to each patient’s unique needs.

4. Studies Health Trends : By evaluating data from a large number of people, AI can assist detect health trends that may not be obvious at the individual level. This information can be used to build public health activities and policies aimed at improving overall population health. Startups can utilize artificial intelligence to create tools that study health patterns and provide legislators and public health professionals with valuable insights.

Case Study: BlueDot

BlueDot, a Canadian business, uses artificial intelligence to monitor, identify, and predict the spread of infectious diseases. To identify potential outbreaks, the company’s software analyzes data from a variety of sources, including news reports, airline ticketing data, and public health records. BlueDot accurately forecasted the spread of the Zika virus and was among the first to notify the world to the COVID-19 epidemic.

5. Aids in Constant Monitoring : AI-powered wearable devices can continuously monitor a person’s health parameters, such as heart rate, blood pressure, and activity levels. Continuous monitoring can assist detect changes in health state early, allowing for timely action. Startups can create wearable gadgets that use AI to deliver real-time feedback and alerts to users and healthcare practitioners, allowing them to act when necessary.

Case Study: Fitbit and Google

Fitbit, which is now owned by Google, has integrated AI into its wearable gadgets to give personalized health information. The devices can track a variety of health data and utilize AI to provide users with tailored advice. Fitbit’s SmartTrack feature, for example, employs artificial intelligence to automatically recognize and record physical activity, assisting users in meeting their fitness goals.

6. Triggers Alerts : AI can be programmed to recognize patterns that indicate a potential health issue and trigger alerts to healthcare providers or individuals. This early warning system can help prevent serious health complications and improve outcomes. Startups can develop AI-powered alert systems that monitor health data and provide timely alerts to individuals and healthcare providers.

Case Study: Health Catalyst

Health Catalyst uses AI to help healthcare providers monitor patient data and trigger alerts for potential health issues. The company’s platform can analyze data from electronic health records and other sources to identify patients who are at risk of complications. This allows healthcare providers to intervene early and prevent serious health issues from developing .

AI in customized healthcare and wellness is more than a technology achievement; it is a new age mechanism with the ability to change the way we approach healthcare. Startups using AI in this field can develop novel solutions that enhance patient outcomes, save healthcare costs, and, ultimately, save lives.

By facilitating personalized treatment plans, aiding in preventive care solutions, analyzing health datasets, studying health trends, aiding in constant monitoring, and triggering alerts, AI is revolutionizing personalized healthcare and wellness. Startups that embrace this technology can position themselves at the forefront of the healthcare industry, creating solutions that cater to the unique needs of individuals and improving the overall health and wellness of populations.